# ShopFi

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ShopFi (decentralized e-commerce platform) combines the advantages of on-chain e-commerce and RWA naturally because they follow the same path. ShopFi focuses on on-chain transactions of offline goods, emphasizing putting products on the chain. RWA does something similar, focusing on putting physical assets on the chain and then tokenizing them, with an additional step compared to ShopFi. Both primarily deal with real-world assets, naturally unifying.

IEX's ShopFi combines RWA technology, using blockchain technology to establish a decentralized market architecture, ensuring that market operations do not depend on any centralized entity. This architecture enhances market transparency and reduces fraud risks, making product information more openly transparent and making it easier for users to purchase products.

It supports various digital currency payments, automating the entire transaction process with smart contracts, from purchase to payment, delivery, and confirmation of receipt. The entire process is automated and transparent, reducing intermediary fees and time delays in traditional e-commerce, while also fully ensuring user information security and privacy.

Finally, IEX's e-commerce platform promotes the tokenization of goods and services, allowing sellers to convert physical goods or services into tradable digital assets, opening up new possibilities for product circulation and asset management.

In the future, both physical assets such as goods and products, and virtual assets such as equities, digital artworks, and other products or services, can be traded on IEX. IEX will create a globally inclusive e-commerce platform covering physical and digital assets, reality and virtuality, thereby promoting the development of the IEX metaverse ecosystem.
